IT'S AN AD,AD,AD,AD WORLD Essay Example | Topics and Well Written Essays - 750 words

IT'S AN AD,AD,AD,AD WORLD - Essay Example One would ask 'why people switch to buying online rather than visiting stores and feeling the actual experience. Online Shopping is shopping you do online. There are sites that let you buy directly from manufacturers, online versions of regular retail stores, auctions, specialty sites, comparison sites, group buying sites and so on. With companies like e-bay and Amazon, life has become easier for the firms as these sites contain not just only catalogs but also information about the related products which the previous buyers had viewed or tagged before buying the particular product. This adds to the ease of making decision for the customer. Further such sites also allow giving technical support to both the firm and the customer. For example e-bay provides seller tools to help run a business more efficiently, such as 'Turbo Lister' and 'Selling Manager'. The world is changing rapidly and therefore it is an agile competition overall. Each organization requires a perfect strategic edge in order to maintain or improve its clientele. The Web is regarded as the database of databases and in current perspective it has eased the search criteria for every individual involved in buying or selling online. But the point raised is of quality, as so far, the quality sources are difficult to find unless you have the right to enter into the virtual libraries of this world. Since it is more feasible to buy online so one may wonder how easy it gets to buy online, you simply have to type in a word or a phrase which best describes what you are looking for. You can use the product name, manufacturer or type. After you enter your search words, you'll get a list of items matching your description. Here you can witness the resource description as it contains almost all information required for buying purposes. These catalogs allow you to have a feel of the actual equipment and also provide information about the complements (add-ons) you can apply to your product. Simply click on any link for get more specifics. Many businesses have online catalogs. First you need to log on to any desirable site and the next thing you would do is, simply search for the product and make a decision. Firms have been using different strategies in order to attain a higher market share. They, not only advertise using the mainstream Web applications but also acquire information of users from different sites that have member areas, however these sites only provide data of those members who are willing to be public. The firms use this data and attract customers by sending them e-mails which carry the producers' taglines and the links to the ordering sites. This is rather a direct marketing tool used by firms and it has great potential in delivering quality ads to the target customers but the problem is of privacy infringement and therefore only a small number of persons contacted respond to these e-mails. The main forms of ads present on the Web are in forums, blogs, main pages, search engines and reference sites. In these ads, only the main content is highlighted that is they become more appealing to everyone. These ads attract about 1 out of the 20 visitors who would go for the product and view its features. Producers expose there products on the global stratum thereby attracting different people form different cultures. These ads